Corporate events are a great way to showcase your organization’s environment, it’s people, and overall activities. It’s a good way to showcase to potential investors, rest of the corporate community, and even potential employees that might be interested to join your company.
Setting up a good environment in your company is 1 thing, to capture that vibe of your organization and the energy of your staff is another ballgame on its own. For that you need to have an eye for capturing good if not great photos of your organization that cover everything that you want to show to the world. But given how you could be super busy with your organization’s operations, it’s always a smart idea to hire a professional photographer for this purpose, as they have the necessary equipment and skills to capture the exact photos and understand your needs.
Now this is important too that you also need to know what to tell to the photographer to shoot, therefore here a few tips that we think would benefit you next time you hire a photographer and direct them for your corporate shoot:
1. Briefing & Purpose:
You need to always be familiar with and present about what you need to get done, you must have a plan and exact idea in mind of what you want to showcase to the world about your organization in the photos.
Therefore, you must come up with a few pointers of ‘Key Moments & Events’ that you want to showcase. This could be anything from your spacious rooms to your staff’s achievements, anything!
2. Angles & Creativity:
Photography is all about capturing moments most creatively and visually possible. Lighting, colours, angles, and composition are a few keywords you need to be familiar with before you go out to direct a photographer for the shoot.
Here are a few ideas which we recommend you to search and read about:
- Rule of Thirds
- Asymmetrical and Symmetrical Composition
- Eye Path
- Colour Theory
- Colour Palette
- Fill light
- Key Light
- Reflections
- Depth of Field
These few words are crucial for you to know about photography, once you know all of these, you can technically take great photos when you apply these rules.
After learning these you need to also practice these out, simply take out your phone and capture a few photos while keeping these rules in mind. You will surely start taking great photos in no time.
3. Art Direction/Venue
Your organization has spots that are more ‘Insta-friendly’ than other spots. Make use of them, and make them better by decorating them, cleaning them up, adding some pop-through colours, bunting, standees, RGB lights etc. This will allow you to take great photos as you’ll already have a great background to shoot on.
If you think you’re unsure about this, it’s always a good idea to let the photographer you’ve hired lead the way, they, through their experience, can guide you through the process and find you good spots in your workplace.
4. Headshots/Profile Shots
The most important aspect of corporate photography is taking headshots of your team, yourself and the rest of the people involved. This is a crucial thing to keep in mind. Everyone loves great photos of themselves that are vibrant, well-lit, and properly composed.
Rule of thirds, Depth of Field, and Eye Path are a few techniques that are applied here. The photographer that you have hired will be able to guide you through this and through their expertise will take great headshots of each and everyone.
Moreover, group photos also play a vital role in corporate events, that’s how most, if not all, events conclude. With the right equipment, your corporate photographer will take great group photos, just don’t forget to remind them about this.
5. Make Great Use Of The Pictures
Once you have photos in your hand, you must use them the right way, otherwise just getting a few hundred numbers in reach won’t do justice to this cumbersome effort of arranging a corporate shoot.
You should have a strategy in mind and a plan to execute those photos and make them reach out to the maximum number of people possible.
For this, you can include a paid campaign and utilize your most followed socials.
Conclusion:
The gist of this write-up is to let you familiarize yourself with the keywords and techniques used in corporate photography, so that the next time you hire a photographer, you’ll need how and what to direct them to take excellent photos and uplift your overall corporate event by showcasing the best of it to the world.
