Corporate Photography has always been a medium for businesses to get in touch with their audience. As the world is changing in 2024, the trends in corporate photography are changing a lot. The advancement of technology, new modern photography equipment, and the emergence of social media have also influenced the change in corporate photography trends.
Following are some lighting techniques that are used by professional photographers to capture the most stunning pictures:
Many fashion photographers like the soft and flattering qualities of natural light. Photographing during the golden hours that are shortly after sunrise or just before sunset produces a warm, diffused light that tends to be considered ideal for adding mood in your photographs.
The main advantage that shooting fashion images in natural light gives brings is cost effectiveness. Other benefits of shooting in natural light are that the natural light is easy to work with and the images produced are much more real-looking.
A disadvantage of shooting in natural light is that it is dependent on weather as overcast skies are the best for outdoor shoots. Also, the intensity of natural light changes with the time of the day and depends on the current weather.
Using Softboxes diffuses the light and creates a soft and even illumination that minimizes harsh shadows in fashion photographs. Softboxes are Ideal for portrait and fashion photography as they produce a flattering and natural-looking light.
To make the most of using a softbox, position the softbox at a 45-degree angle to the model for balanced lighting. The diffused light coming from a softbox is very similar to natural light and that’s why it provides a pleasing and natural tone to fashion images if used correctly.
Ring lights can help create a striking and shadow-less effect in fashion photos. They are very much used in beauty and close-up fashion shots.
Ring Lights ensure an even and shadow-free lighting with a unique catch-light in the eyes. A placement tip for ring lights is to place the ring light right in front of the model’s face for the ultimate shot and it will help capture the details in a very elegant way.
This technique in lighting is named so because it gives a butterfly-shaped shadow under the nose of the model. The light source needs to be above and directly in front of the subject.
This produces a flattering light which highlights the cheekbones, with a faint shadow under the nose and a soft shadow under the chin. Butterfly lighting is vastly applied in beauty and glamour photography because it emphasizes the outline of the model’s face and gives a touch of elegance and sophistication to the images.
Lighting is the most crucial element in fashion photography as it enhances textures, colors, and model features.
While professional cameras can produce excellent results, lifestyle photography can be done with any camera.
Patience is essential. The best moments often happen unexpectedly.
